Tips for Planning Corporate Events
Are you in charge of planning a company retreat, awards ceremony, fundraiser, product launch or another corporate event? You may be thrilled by this opportunity, but also overwhelmed at the prospect of putting together something so important. Follow these useful tips to help you begin planning your corporate event successfully.
Define the Basics
The very first step of planning a corporate event is to answer these basic questions:
- What is your budget?
- What is the goal of the event?
- How many people will be attending? Are they strictly company employees, or will other industry leaders be present?
- What style of event are you going for? A dinner, upscale cocktail party, all-day conference, interactive activity or something else?
- What date will work best for the event, keeping your industry, school breaks, religious holidays and other significant events in mind? Give yourself at least four months to plan and market a local corporate event here in NYC (or six to 12 months for an international event).
Secure a Venue Early
Once you have a date in mind, it’s time to book a venue. The further in advance you call around, the more likely you are to secure your first choice on the date you want. As you search for the right venue, look for one that meets these requirements:
- Convenient location, preferably one with scenic views
- Spacious interior and exterior areas to accommodate your guests, rain or shine
- Unique atmosphere that will leave a lasting impression
Avoid Paying Too Much Out-of-Pocket
Corporate events are an investment your company must make, but if you plan it right, you can avoid losing money if the event falls through. Here’s how:
- Ask for a complimentary hold on the venue. This is available at the Statue of Liberty and Ellis Island with National Park Service (NPS) approval.
- Confirm RSVPs and collect payments from attendees. Use this money to pay the deposit so you’re not out anything upfront.
- If you don’t sell enough spots or have to cancel the event for any reason, the complimentary hold lets you do so, as long as you provide several months’ notice to the venue.
When you hold your corporate event at the Statue of Liberty or Ellis Island, you gain access to a unique venue with accommodations that provide the professional, memorable setting you crave. The conference room overlooking the Great Hall on Ellis Island is perfect for small meetings and presentations, while the Great Hall’s main floor and outdoor area are ideal for larger events. Evelyn Hill Inc. – the NPS’s authorized concessionaire for events held on Liberty and Ellis Islands – will work with you to help you plan an unforgettable experience.
For more information about holding your corporate event at the Statue of Liberty and Ellis Island, please contact Evelyn Hill Inc. at (212) 363-3200.